Luv ’til it Hurts is comprised of three acts. For the sake of imagination, let’s call them GAME (Act I), BUSINESS PLAN (Act II), and MARKETIZATION (Act III). For more insight into the acts, see What about Elton?.
While there are multiple stakeholders involved across the project’s duration, there will be lead artists engaged for each of the three acts. These artists have been invited to help with specific points for which both design and strategy are essential. Their involvement then gives way to an ‘act’.
Egyptian artist Adham Bakry is involved in ACT I. Canadian artist Niki Singleton is involved in ACT II. And Polish artist Jakub Szczęsny is involved in ACT III along with American artist, Eric Rhein (based in NYC).