Luv ’til it Hurts imagines faster resources for HIV-related activism. With serious questions about art-making, stigma and political economy, the two-year discussion is geared-up to leave behind a business plan for unearthing HIV-related stigmas. It starts out as a simple game. Made by artists and others. Playing the game starts a campaign.

As a campaign LUV will raise awareness and generate resources. They will be used to maintain the container and will be shared strategically. Luv lasts two years because it is a guided experiment in organizational form that aspires to become a robust support mechanism working for and with HIV+ artists and their peers from both within and outside the arts.

It is the third durational, rights-themed, multi-stakeholder project launched by Todd Lanier Lester. Because it follows a loose ‘methodology’ it is also intended as a form of research, something its authors hope will become clearer over time. At the very least, it will report back at the end of each of four six-month quarters. Please stay tuned.

Version #2.

[*’About’ page, Version 1 can be seen here.]