In its present form, Luv ’til it Hurts lasts two years. This timeframe runs (roughly) from its launch at the International AIDS Conference in Amsterdam (July 2018)* in partnership with Taiwanese artist Kairon Liu and his Humans as Hosts project through July 2020 and the next International AIDS Conferences in Mexico City and San Francisco. The rationale of a timed or ‘durational’ project is discussed in Why Make an Open Work?. In addition to a specific duration, Luv ’til it Hurts also builds up over three acts, milestones that presuppose changes of rhythm along the project’s two-year timeline. Something new or different or un-yet-imagined at the beginning of project will surely follow.
ABOUT THE ACTS:
Luv ’til it Hurts is comprised of three acts. For the sake of imagination, let’s call them the ‘Luv Notes’ game / EXQUISITE CORPSE (Act I), LOVE POSITIVE WOMEN 2020 (Act II), and its DENOUEMENT (Act III). For more insight into the acts, see What about Elton?. While there are multiple stakeholders involved across the project’s duration, there will be lead artists engaged for each of the three acts. These artists have been invited to help with specific points for which both design and strategy are essential. Their involvement then gives way to an ‘act’. Egyptian artist Adham Bakry is involved in ACT I. Canadian artist Jessica Whitbread, Colombian-Ecuadorian cartoonist Power Paola, and many others revved up Act II. Brazilian artist PogoLand illustrates ACT III. And, Polish designer Jakub Szczęsny; US artists, Eric Rhein, Todd Lanier Lester and Brad Walrond; as well as Brazilian artist Paula Nishijima for the Think Twice Collective, together conjure an appropriate LUV afterlife (or next-LUV).